Where to get failed fruit juice

Juicero might be dead, but it still consumes my every waking thought. My Twitter feed is filled with paranoid rants about subscription juicing. I sit at my desk, making gentle ninja hand movements and quietly singing "Jui- cero!

But while Juicero is gone, I'm still waiting for another two identical companies to spring up in its place. The first tribute has already arrived: An at-home cold-press juicer out of China called the Julavie , which launched in and kicked off a crowdfunding campaign last month. What household mainstay is going to get a connected makeover next?

And where does this all end? What will happen if I don't agree to the privacy policy on my fridge? Is some hacker going to create a botnet out of internet-connected coffee tables? Is my toaster going to stop working because there's been a global pumpernickel recall?

I'm not saying we have to stop innovating or cut the tech out of our lives. But I also didn't ask for the perfect storm we've somehow woken up in: a Silicon Valley amalgam of tech-bro babysitting, post-Goop wellness and the internet-of-spinach.

Let me live a simple life. Let me get back to nature. Let me squeeze fruit with my damn, dirty ape-hands. Taking It to Extremes : Mix insane situations -- erupting volcanoes, nuclear meltdowns, foot waves -- with everyday tech.

Here's what happens. Be respectful, keep it civil and stay on topic. We delete comments that violate our policy , which we encourage you to read. Discussion threads can be closed at any time at our discretion. Juicero is still the greatest example of Silicon Valley stupidity Wild-eyed commentary: A year after a hyped-up, Wi-Fi connected juicer failed spectacularly, Silicon Valley's obsession with it still makes me crazy.

The author, still obsessed with Juicero. Claire Reilly. I can't stop thinking about Juicero. It haunts me. I see Juicero in my sleep. It comes to me in my dreams. Juicero sold an image perfectly targeted to clean-living juice cleansers. America has become so anti-innovation — it's economic suicide.

Read more. Topics Silicon Valley Food news. Reuse this content. My initial response to the packaging was: 1. I remember being annoyed that now I had to compare and study everything on the packaging to try to see if it was even the same orange juice. I ended up not buying any orange juice for awhile. I like a lot of pulp in my oj and it seems like it is getting harder to find that on the shelves 7. Health is my motivation for drinking oj — good source of vitamin C, good fiber, and it neutralizes the bad effects of processed meats bacon, ham, sausage if you are eating that at breakfast.

It prevents the nitrates from turning into carcinogenic nitrosomines. Anyway, that is what I learned from my college professor many years ago and so I have always followed that advice. I never underestimate the power of consumers, they feel connected with tropicana somehow. When the changes happen to major brands they curse at first and they start to feel that the change is needed and feel proud about it.

I agree the brand copy, visuals are not related to rebranded packaging. Even that can be sort with a kick-ass marketing campaign. For me it is a bold move and the attention to details are much appreciated. As an end-consumer I would love to sip a real tropicana. That decision alone should have been an indicator that those in charge were clueless. The juice is yellow. No longer looks rich. The fruit identifies the product.

As mentioned, the vertical type and absence of heritage brand identification was a significant branding error.

Thank you for your wonderful blog. And I hope you will write more! Thank you Marion for the article, it helps me a lot because i just start to studying about branding for business :D.

Very insightful article! Thanks for sharing! The Tropicana case does prove that packaging makes a big difference in some way! Unlike packaging design from scratch, repackaging is to walking a fine line: how to appeal to new consumer groups while retaining the old ones! You could put it in the Branding Hall of Fame and retire the category.

Orange juice is a literal commodity any unit is essentially indistinguishable from any other unit. Who the heck cares? Curves are evocative of oranges, natural and nature-based shapes. Oranges are round. Enough said. The old Tropicana logo itself brings to my mind a kind of orchard canopy overhead. The package evoked the feeling of sitting in the shade of a Florida orange orchard sticking a straw in an orange to take a refreshing sip.

The new design is all lines. It removed all visual clues that this is a natural product. It went from nature based to mass-produced, accentuating the shape of the box, instead of the shape of the orange. All the reasons you list are true as to why it failed. Really good article! I am a student of marketing and searched for that kind of article. A brand faces many challenges and at least it succeeds. Thanks for sharing this kind of article once again it was really informative.