Where can you buy ecko clothing




















Many ecko clothes are graffiti influinced and don't just say "look at me I'm from the ghetto because I bought this shirt" Marc Ecko is also the culprit of writing the game "Getting up, Contents Under Pressure" which has influenced a generation of "Train Oners " That the avarage graffiti artist hates as they have no foreknowledge to graffiti and go writing the same thing on their suburb mailboxes with sharpies. Marc Ecko is also one of the few sell out graffiti artists. Guy 1 "Hey man look at my new ecko shirt, am I ghetto material yet?

TNS December 07, I said, "You're going to leave college, we're going to work together in this business, and it's going to be big. It was just that I was going to a lot of parties. I began writing a business plan, but it was very naive. It wouldn't make it up the elevator in this building. I remember referencing Ralph Lauren and Polo a lot. I would say, "People are buying Ralph Lauren for lack of something from their own generation.

I thought if you were famous, you had a key and could turn anything on. It's not the case. My friend Perry, the son of my art teacher Mrs. Landesberg, had a friend Seth from Teaneck, New Jersey, who had been living in Austria, working in real estate.

They said he had some cash to invest in a business. I telephoned him. Seth comes to my house in this red Mustang convertible, in denim shorts cut really short. His fingernails were dirty up to his elbows, and he's got a yarmulke on.

I thought, What a mess. What's going on here? When we started to talk, I found it somewhat intimidating that someone my age could be so direct in asking about the business and what I wanted to do. I was intimidated and blew him off. Realizing I didn't have any better options, I called him up six months later. He was so nice about it. We speak once or twice a day. I left the house at this morning, and we touched base on the phone for 10 minutes.

I can take a deal to the point where it's conceptually doable, and then he can go in and be more lawyerly about it. He's doing what a CEO should be doing; I'm doing what a chief creative officer should be doing. I probably count on his opinion as the most important.

I brought in Marci a year later, when she graduated. She now runs Zoo York [a skateboarding-apparel company that was the first major acquisition by Marc Ecko Enterprises]. The company needed a name and a logo. Ecko's family name was Milecofsky; at home, he was known as Echo, because his mother's obstetrician had told her that, despite her sense that she was bearing twins, she was merely feeling "an echoin the fluids.

For a short time, we were "Ecko Unlimited by Mark Echo. In , I changed my name legally to Ecko. While I was in pursuit of a logo, I went to visit my folks. My dad had a wooden rhino in his "blue room," the garage that he converted into a den and bar, with blue shag carpet and wood paneling floor to ceiling. It occurred to me that that is such a great animal.

I began thinking of Ralph Lauren [with its polo pony logo] and Lacoste [with its crocodile]. I decided I would use the rhino. When I told my buyers, they had such contempt for that idea. Buyers thought they knew what my brand was. It's why you always have to start with your end audience. And you can't design by committee, even when you're sales driven. They said, "We don't want Timberland; we don't want rugged; we just want graffiti.

We put out 25 T-shirts. One was a rhino. That one sold out. Our street campaign then went on to use the rhino. I'm in the midst of trying to find another logo for another division. The thing that lines up is that nothing lines up. It's the nonlinear bit, the bit that's not logical. If you understand what the label's about, you're in on the code. Ecko could not get a line of credit. There seemed to be no other choice but to sell the company, but there were no buyers.

As a result, we started getting really crafty. Seth managed to convince Alan that they were somehow related. Alan said, "You know, these kids are young; there are things we can learn from them. He took 80 percent of the company and said he would negotiate down our debt, getting a million and a half paid off right away. He said, "I'll give you the option of buying the company back in two years. He hooked us up with his vendors and had Marci come to Houston.

We didn't know what we were doing. Bar code machine? What's that? We used Alan's know-how and got to look under his hood. We looked at how he managed his margins, and Marci tried to do even better. Before then, I thought my core competency was to be creative with zero restraint. But if the market wants only one hoodie and not five, don't get all upset that you can't design the others. Instead of focusing on selling the company, we focused on running the company.

We bought it back in 18 months. As Finkelman astutely realized, Ecko wasn't selling T-shirts as much as it was selling a brand. Limited resources forced the company to market its wares creatively. Being in need created a desperate market approach. You don't compete with dollars. How do you get people to feel something emotionally? So we printed 25, bumper stickers, "Where's Ecko? Music marketing at that time was doing a lot of that. We ended up doing more sales at that market, commando-style -- twice the volume we did the year before -- by not being there.

Use a mirror to make sure the measuring tape stays straight and runs parallel to the floor. Use the Ecko Unltd. Keep in mind that slacks can easily be tightened with a belt but cant be reliably loosened. Measure your inseam in a straight line down your inner leg from your groin to your foot where youd like your cuff to lay.

Put on the shoes that you typically wear with your Ecko Unltd. Consider measuring the inseam of your favorite trousers instead of directly measuring your body. For shorts, check the length measurement provided in the product description. The length is measured using your inseam, so use that number to find out how long the shorts will be on your legs.

If youre in between sizes, choose the larger one. How do you clean Ecko graphic shirts, hoodies, and jackets? Only wash your hoodies and jackets when they are dirty. This will help to prolong the life of the fabric. Turn printed Ecko shirts inside out before washing to preserve the print.

Machine-wash your Ecko tops in cold water with a gentle detergent. Check the label of your Ecko brand jackets and shirts for drying instructions. Machine-dry on low heat or drip-dry to preserve the graphics on your Ecko Unltd.



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