What should dell do next

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Today, Dell Technologies is instrumental in changing the digital landscape the world over. From hybrid cloud solutions to high-performance computing to ambitious social impact and sustainability initiatives, what we do impacts everyone, everywhere. Leading is nothing new for us. Powered by a workforce that values and celebrates different backgrounds, we create solutions that harness and amplify technology in the most meaningful ways.

From healthcare to education to a digital economy, we believe in the power of technology to help solve complex societal challenges. In terms of competition with its main infrastructure rival HPE, Scannell said Dell Technologies has several advantages. But when I think of the hand we have to play, I think of our supply chain—we have the best supply chain in the world.

We buy more than anyone else in the world. Darn right we will. Will we do it in the storage space? Will we do it in the client space? Dell Technologies currently owns approximately one-third of the worldwide hyperconverged infrastructure market. Other competitors, including Cisco, Lenovo and HPE, were each only able to capture between 4 percent and 6 percent of the global market share in Scott Winslow, founder and president of Waltham, Mass. There are other solutions that support multiple hypervisors, but in many of the cases, VxRail is the solution for customers running VMware.

Last year, Dell Technologies launched PowerOne, an autonomous infrastructure that combines PowerEdge modular servers, PowerSwitch open networking, PowerMax storage and PowerProtect data protection along with VMware vSphere virtualization, which is all deployed, managed and maintained under a single pane of glass.

In addition, PowerOne includes a built-in intelligent automation engine, which automates thousands of tasks with the ability to have vSphere clusters available for workloads in just a few clicks. Dell Technologies has the unique ability to build these types of market-disrupting platforms under one roof.

For example, Vblock was one of the first popular converged infrastructure platforms created years ago that combined Dell, VMware and Cisco hardware and software together in a prepackaged offering.

So you have all this built on Dell hardware and software, VMware as a hypervisor and then autonomous operations built in. Talk about a way to drive up your compute sales and market share, this is one way to do it. In addition, Dell Technologies is betting that smaller, niche players will eventually face trouble as the market consolidates and customers seek less complexity and lower IT costs. Some channel partners feel the same way.

Dell Technologies is aiming to reduce the number of security products organizations need to buy in order to fully secure their business. By building security features like Carbon Black directly into its broad infrastructure and software portfolio, Dell Technologies said it will further separate itself from the pack as it looks to change the security market landscape.

Built with end-to-end NVMe, PowerMax features a machine-learning and AI engine that makes billions of decisions each day to optimize performance based on all the different types of workloads. Dell is building AI-specific workload servers and networking offerings such as its new PowerEdge server and PowerSwitch networking product lines. Ready Solutions provide a slew of predesigned and prevalidated solutions and platforms that include Dell products strategically integrated with technologies from Nvidia, Intel and Hadoop.

In one of its most significant launches in years, Dell Technologies recently took the wraps off its new hybrid cloud platform, Dell Technologies Cloud. The on-premises platform includes two similar offerings with a technology base of VMware Cloud Foundation integrated with Dell EMC hardware along with a slew of software management, AI and automation features.

Dell Technologies Cloud provides a variety of options for how customers can buy all the components inside, including Capex, Opex, rent, lease, consume as a service or pay per use. Dell is backing the new cloud platform with its popular Dell Financial Services arm, which allows customers to buy the platform in three flexible consumption offerings, which includes allowing businesses to acquire elastic capacity and only pay for what they use.

In the rapidly growing hyper-converged infrastructure market, Dell dominated in the first quarter by capturing Dell said these staggering numbers would never have been achieved if the company did not shift its strategy from solely direct sales to a channel-first model. Sonia St. Charles, co-founder and CEO of St. Paul, Minn. They did not want to work with Dell. What can we do? How should we design the program? Quarter after quarter, Dell readjusts its channel incentives to fit the market demands to drive higher margins for partners in hot markets.

In its place is the new Dell Technologies Partner Program aimed at driving channel profitability to the next level by making it easier for partners to sell across the entire Dell Technologies portfolio.